Saurav KumarDeveloping a Strong Brand CultureWe live in a world where players become Gods, Characters become legendary and Big Brands become icons- not just of corporations, but of…Jun 7, 2021Jun 7, 2021
Saurav KumarThe new age of Branding: Stories, Values & BeliefsAdvertising, Marketing, and Public Relations are communications mechanisms, ways of screaming at anybody who is willing to listen, ways of…May 23, 20212May 23, 20212
Saurav KumarWhy Great Brands Avoid Selling ProductsOne of the best-known advertising taglines that the world has ever seen is Nike’s “Just Do It”. Nike became a successful brand with a…May 12, 2021May 12, 2021
Saurav KumarThe Power of StorytellingStories are a crucial part of our life. We spend our lives saturated in stories: few shared stories, some untold stories but isn’t it true…May 11, 2021May 11, 2021
Saurav KumarIs this Second wave Pandemic good to pursue your Passion?I was always fascinated by different art forms since my school days but growing up in the middle-class atmosphere and indulging in any of…May 9, 2021May 9, 2021
