Saurav KumarDeveloping a Strong Brand CultureWe live in a world where players become Gods, Characters become legendary and Big Brands become icons- not just of corporations, but of…5 min read·Jun 7, 2021----
Saurav KumarThe new age of Branding: Stories, Values & BeliefsAdvertising, Marketing, and Public Relations are communications mechanisms, ways of screaming at anybody who is willing to listen, ways of…3 min read·May 23, 2021--2--2
Saurav KumarWhy Great Brands Avoid Selling ProductsOne of the best-known advertising taglines that the world has ever seen is Nike’s “Just Do It”. Nike became a successful brand with a…2 min read·May 12, 2021----
Saurav KumarThe Power of StorytellingStories are a crucial part of our life. We spend our lives saturated in stories: few shared stories, some untold stories but isn’t it true…5 min read·May 11, 2021----
Saurav KumarIs this Second wave Pandemic good to pursue your Passion?I was always fascinated by different art forms since my school days but growing up in the middle-class atmosphere and indulging in any of…2 min read·May 9, 2021----